If you publish to multiple App Store and Play Store storefronts but still ship English-only screenshots, you're leaving 15–25% install conversion on the table in non-English markets. Here’s the workflow.

Step 1: pick the markets that matter

Look at your install share by region in App Store Connect Analytics and Play Console. Localize the top 5 non-English markets first. For most apps, that’s some combination of: Japanese, Spanish, Portuguese, German, French, Korean, Chinese, Russian, Turkish, Hindi, Indonesian, Italian.

Step 2: translate copy, not visuals

Keep the underlying screenshot, device frame and color palette identical across regions — only translate the headline and any in-app captions. Brand consistency matters in App Store search.

Step 3: use AppScreenStudio's per-locale workflow

Inside the editor, duplicate your screenshot set per locale. Swap headlines and in-screen captions. Export. App Store Connect and Play Console accept localized screenshots in the listing's localization tab.

Step 4: review before publishing

Machine translation can produce technically-correct but culturally-off copy. Always have a native reviewer eyeball the screenshots before you publish.

Step 5: track conversion per locale

App Store Connect and Play Console both report install conversion per region. Watch the localized markets for 7–14 days after publishing — the lift should be visible immediately.